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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) most significant market show in Las Vegas high-end jets are luring buyers with their smooth silhouettes, plush cabins - and increasingly, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to [display](https://www.crunchbase.com/organization/mission-newenergy) novel types of air travel fuel considered less harmful to the climate, from [utilized cooking](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) oil to the distinctly less [attractive meat](https://www.bloomberg.com/profile/company/MNELF:US) waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on air travel and committed to cutting in [half carbon](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) emissions by 2050 compared to 2005.
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Their hope is that embracing eco-friendly fuel to suppress emissions could make [organization jets](https://forest500.org/rankings/companies/mission-newenergy-limited) more appealing to ecologically conscious purchasers - especially corporations facing questions over sustainability from shareholders or green campaign groups.
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The availability of less polluting private jets might also spare the abundant and popular the negative promotion [experienced](https://forest500.org/rankings/companies/mission-newenergy-limited) by Britain's Prince Harry and his partner Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions globally, however can emit, typically, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has actually [defended](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) his periodic usage of [private jets](https://www.crunchbase.com/organization/mission-newenergy) to ensure his safety, and has stated that on the rare occasions he does not fly commercially he offsets his emissions.
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But [planemakers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) say events such as the furore over his travel plan have actually added fresh [difficulties](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) for an industry currently making every effort to validate its contribution to cutting business costs.
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"Incidents of flight shaming involving using personal jets are regrettable when you consider that our industry has actually provided fuel effectiveness enhancements of 40% over the past 40 years," stated Bombardier [Aviation President](https://www.bloomberg.com/profile/company/MNELF:US) David Coleal.
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Bombardier thinks [increased sustainable](https://www.zoominfo.com/c/mission-newenergy/346542889) fuel usage will assist the market make inroads with corporations and [wealthy purchasers](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/). According to industry data, billionaires just have a 19% business jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for going to aircrafts - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay [hesitant](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) that biojetfuels, normally mixed 50-50 with kerosene, will make a considerable effect on [public understandings](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) about high-end travel.
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"No quantity of [Jatropha](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation [expert Richard](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Aboulafia.
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Demand from company jet operators for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow said.
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World Energy, which [produces](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from customers who wish to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage study his company recently completed for a Fortune 500 company.
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"At the end of the day, I think that price, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I believe individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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